Conceptual Design

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At the beginning of this phase

    • documented understanding of relevant technologies and users

    • initial product specifications established (high level functional requirements captured)

    • established working relationship with the client

At the end of this phase

    • fully developed (collective exhaustive and mutually exclusive) hierarchy of functional requirements

    • recommended design solution presented for client approval

    • preliminary cost estimate available for range alternatives

    • subsystems are identified but not fully integrated

Tools

  1. Analyze and subdivide functional requirements

Process Step

  1. Structured collection of functional requirements

Work Products

  1. Axiomatic Design [ppt, website]

  2. Functional Modeling

Identifying the OpportunityIdentifying_the_Opportunity.html
Understanding the OpportunityUnderstanding_the_Opportunity.html
Conceptual Design
Detailed DesignDetailed_Design.html
FabricationFabrication.html
ValidationValidation.html
  1. Identify set of design alternatives for each subsystem

  1. Logbook notes and sketches

  1. Axiomatic Design [ppt, website]

  2. Brainstorming techniques

  1. Assign team members to design alternative exploration tasks

  1. Timeline for pursuing client approved design alternatives

  1. Develop design alternatives for each subsystem

  1. Logbook notes, sketches, and models

  2. Symmetric tree

  1. Compose product architectures

  1. Layout sketches

  2. Packaging

  3. Floor planning

  4. Physical mock-up

  5. Bread boarding

  6. Process and instrumentation diagram

  1. Modular Design Methodology

  1. Select compatible and viable subsystem alternatives

  1. Proposed conceptual design

  1. Preliminary design review

  1. Client feedback

  1. Address design review issues and specify interfaces

  1. Refined design

  1. Report progress

  1. Design report