Identifying the Opportunity
Identifying the Opportunity
At the beginning of this phase
• initial information can come in various forms
(i.e. partial user needs, customer feedback, request to create a new product)
• motivating ideas are abstract and vague
• information about potential opportunities is incomplete
• related technologies are not fully understood
At the end of this phase
• business opportunity and technology domains are identified
• business opportunity is validated
• project risks are identified
• design team can produce compelling rationale for or against the continuation of the project
Tools
•Identify potential opportunities
Process Step
•Identify the social, economic, and technological factors that make this product opportunity possible
•Investigate initial background material on technology and market data
•Interviewing and observe experts and potential users
•Develop a concise statement of the opportunity
•Choose best product opportunity
•List of product opportunities
•SET factor diagrams
•Stakeholder and expert list
•A record of information gathered from research
•A record of information
•gathered from interviews and observations
•Models of user behavior and current product performance
•Product opportunity statement
•User scenario(s)
•Details of the selected opportunity
Work Products